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Consumption during the crisis

How COVID 19 is changing consumer behaviour.

The COVID-19 crisis affects all areas of life worldwide. This is also reflected in changed consumer behavior: the impact on demand for everyday goods is severe. Everyone is familiar with the pictures of empty shelves in supermarkets from the last few weeks. The consequences of the crisis vary greatly depending on the product category, from extremely high demand to a complete collapse in sales. This makes it all the more important for consumer goods manufacturers to now take the right measures quickly. Porsche Consulting describes how risks in the supply chain should be minimized and the product portfolio volume adjusted in order to maintain control in the current situation:

How the COVID-19 pandemic is changing the consumer goods landscape.