Video: From Gaming to Artificial Intelligence

How Nvidia enables autonomous driving.

Nvidia’s new headquarters in Santa Clara, California is where the company is working on the transportation systems of the future. Photo: Porsche Consulting

Nvidia’s new headquarters in Santa Clara, California, is triangular—inside and out. Walk into the vast building and the eye is met with sharp floor-to-ceiling angles separating wide open spaces, floodlit with natural light streaming through triangular skylights.

The building is called “Endeavor”—a fitting name for a company that has been at the leading edge of graphic technology for over twenty-five years. Nvidia’s graphic processing unit (GPU) was the brain power that sparked the growth of the PC gaming market and has redefined computer graphics ever since. The triangles pay homage to those roots: early 3-D graphics are comprised of triangles.

“At Nvidia, we’re always pushing boundaries, always looking to solve the hardest problems,” says Danny Shapiro, Senior Director of Automotive. From special effects and computer-aided design to virtual reality, there is hardly an industry that has not beenrevolutionized by the company’s technology. The latest is transportation.

It is a relationship that began two decades ago when Nvidia’s computer-aided design tools were first used by carmakers to create new design concepts faster. Then with the rapid advances in consumer electronics over the last ten years, car makers started asking Nvidia to help modernize the cockpit. Its GPU technology was used to bring sophisticated graphic user interfaces and touchscreens to in-car infotainment.

Today, Nvidia is moving even further into the inner workings of the car, using its leading know-how in accelerated computing and artificial intelligence to develop the brains for autonomous vehicles.

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