Nobel Prize for nudge theory
Science: Nobel Prize in Economics for developer of nudge theory
The Prize in Economic Sciences 2017
Business management: An instrument with practical applications
Using expertise from the behavioral sciences, Porsche Consulting supports company leaders in designing intelligent work environments. Nudge management supplements classical ways of increasing productivity and transforming cultures by appealing to employees’ instincts in targeted ways. So-called “nudges” in the form of interior decoration or software settings can make it easier for people to work effectively by encouraging full concentration, open forms of communication, or shorter meetings. Individual well-being, productivity, and innovative power are also thereby enhanced. Nudge management achieves rapid results at companies and is well received by employees, and can therefore promote strategy implementation and digital transformation.
Nudge management: applying behavioural science to increase knowledge worker productivity
Source: Journal of Organization Design