White Paper: The Future of B2B Sales
B2B sales is changing, and sales organizations are confronted with increasingly complex challenges. The boundaries between B2C and B2B are no longer black and white, but are now more blurred. The changes demand a fundamental strategy rethink and new sales structures. But what has changed exactly? How should sales organizations react? The Sales Excellence Paper from Porsche Consulting shows how companies can master these challenges and remain competitive.