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Alberto Zanatta, Tecnica Group

We have changed our managers’ attitudes

Tecnica has a tradition of producing extraordinary innovations. Inspired by the first landing on the moon in 1969, company founder Giancarlo Zanatta from Venice invented the Moon Boot. His son Alberto Zanatta is now directing the company as its CEO today. Tecnica Group brands such as Blizzard (skis), Nordica (skiboots and skis) and Lowa (outdoor shoes) have been setting standards in winter sports for decades.

For Alberto Zanatta, this has never been something to take for granted. Ever more recreational skiers are renting skis instead of buying them. Sports equipment makers also work in a sector with strong seasonally based fluctuations in demand. In working together with Porsche Consulting, the objective was therefore to accelerate the company’s response in its high-performance ski production. Highly flexible processes were introduced in order to smooth out bottlenecks in development and production. As a result, throughput times and inventory levels were cut in half, and floor space requirements were reduced by nearly 40 percent. But the crucial benefit, according to Zanatta, lies above and beyond the key performance indicators. As he puts it, “We have changed our managers’ attitudes, and shown that we can vary things in order to respond more rapidly to the wishes of our customers.”