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 Fabian Herbort takes a deep breath, and then walks into timeline: “In just fourteen days we can build a functioning
the room. He can’t help but be aware of the numerous pairs of inquisitive eyes, but is not about to let himself be distracted. Completely composed, this thirty-one-
year-old engineer presents his “baby”—which in this case just happens to be a high-quality, ultra-lightweight electric scooter. Herbort has only a few minutes to pitch his product idea, but that’s all he needs. He lists the company’s exper- tise in lightweight construction, its depth of production, and megatrends in the mobility sector. He proposes an ambitious
prototype. For that I’ll need €10,000.”
The scene is reminiscent of successful TV shows around
the world in which aspiring founders present their product ideas to potential investors on camera. The German version is called Höhle der Löwen, or “Lions’ Den.” We’re not at a tele- vision studio, however, but rather in a town of 17,000 people on the flatlands of northern Germany. Damme is the name of the town. In the big conference room at the Boge Rubber & Plastics company the focus is on the future, both near and far.
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