Keith Lamar: “It’s gratifying to see the smiles on people’s faces”

When Keith Lamar, a senior expert at Porsche Consulting, first interacts with his clients, he listens very carefully: to the production workers, the marketing specialists, the sales professionals, the developers – regardless of their position within the hierarchy. “A lot of people feel that their voices aren’t heard. True progress is made when the solution involves the entire organization,” says this native Atlantan, who holds an MBA as well as a master’s degree in project management.

But Lamar’s focus is always on the individual. “It is my job to pinpoint and understand the problem. Good consulting not only strengthens company performance, but also makes work easier for everyone involved.” He applied this philosophy, for example, with a client from the aerospace industry. “The staff was struggling with one urgent project after the next. They couldn’t keep up even with overtime,” he recalls. The consultants worked with the employees to develop improvements which they put into practice right away. “When I see the smiles and sometimes tears of relief on people’s faces because their problem is finally remedied, it’s very gratifying. The best part of my job is helping people out.”

Lamar joined Porsche Consulting in Atlanta in early 2012, shortly after the American subsidiary was founded. “I like working on a small, dynamic team in a start-up atmosphere,” he says. A father, he relaxes by spending time with his family – or by pursuing his passion for golf. Every bit the consultant, he works tirelessly on reducing his handicap.