Data privacy

Data privacy

Thank you for visiting our website and your interest in our company and products. We want you to feel safe and secure when visiting our website. We therefore take the protection of your personal details very seriously, and treat them in the strictest of confidence.

These notes on data protection are provided to give you information about which data we store and when, and how we use it – with full consideration being given to current regulations on data protection in Germany.

Anonymous data collection

You can use our web pages without having to tell us who you are. Our web servers automatically save information of a general nature. This includes the type of web browser, the operating system being used, the domain names of your internet service provider, the web page you are visiting us from, the Porsche web pages you are visiting and the date and duration of your visit. The information collected does not reveal any personal information about you. We analyse this data only for statistical purposes and only in an anonymous form.

Collection and processing of personal details

Personal details are only collected from you if you choose to provide them to us, for example when placing an order, sending a query, entering a contest or registering yourself for personalised services. You will be informed as to the purpose of the intended use, and where necessary be asked to provide your consent to the storing of your details. Your data will be encrypted before being sent and processed in order to protect it against being accessed by unauthorised persons.

Use and forwarding of collected data

The personal details collected when using our web pages are used without your consent only for the settling of orders or processing your queries, and where necessary forwarded to the relevant group company. Your data is also stored in a central database of customers and prospects administered under the responsibility of Porsche AG and combined with any other data from the Porsche Group only with your consent. The use of this data remains limited to the purpose of advertising, market research and opinion polling, and exclusively by Porsche Group companies and the Porsche dealership network within the Federal Republic of Germany. You can withdraw your consent for future use of your data at any time.

Your data will not be sold, hired out or made available to third parties in any other way. The transmission of personal details to national institutions and authorities is done within the scope of compulsory national legislation. We require our employees, agencies and dealers to act in the strictest of confidence.


Cookies are used in some areas of our web pages. A cookie is a small text file that is stored by a website on your hard drive. Cookies do not cause any damage to your computer and do not contain any viruses. The cookies used by our internet pages do not collect any personal details. We use the information contained in cookies to simplify the use of our pages and to tune them to your requirements.

Of course, you can view our website without the need for cookies. If you would prefer not to have cookies saved on your computer, you can deactivate the relevant setting in the internet options of your browser. You can delete saved cookies in the internet options of your browser at any time. If you do not accept cookies, this may lead to certain functional restrictions of our offers.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your anonymized IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. To provide visitors more choice on how their data is collected by Google Analytics, Google developed the Opt-out Browser Add-on: If this add-on is installed, no information is sent to Google Analytics.

Rights of affected persons

On request, we will provide you with written information on whether, and if so which, personal details about you are saved at Porsche. If you are registered as a user for Porsche Login, you have the option to inspect your details yourself, and to amend or delete them as required. If, despite our best efforts regarding the correctness and freshness of data, false information is saved, we will inform you of this at your request. You can revoke your future consent to store your personal data at any time by sending us a brief message.

If you have any questions regarding the processing of your personal details, suggestions or complaints, you can also contact our data protection executive.

Group executive for data protection:

Dr. Ing. h.c. F. Porsche AG
Group executive for data protection
Porscheplatz 1
70435 Stuttgart