An Organization Reinvents Itself
New communication channels, consistent focus on the needs of its approximately 7,000 members, and new formats for its key provision of continuing medical training: the European Academy of Dermatology and Venereology (EADV) has completely restructured itself. Porsche Consulting supported this renowned association of medical specialists on its path to becoming a high-performance organization.
At first glance there’s no apparent need for radical transformation. The European Academy of Dermatology and Venereology (EADV) has around 7,000 members in 100 countries. It enjoys an outstanding reputation, offers a wide range of continuing education and training programs that are in high international demand, and holds one of the world’s largest conferences in the field every year. An independent nonprofit organization, it acquires a constant stream of new—and younger—members and has 40 fulltime employees at its two offices in Brussels and Lugano.
Hold the course or take a new tack?
So everything is in great shape and there is no reason for change? One might be tempted to think that—but not Professor Luca Borradori, director of the university hospital for dermatology at the Inselspital in Bern, Switzerland. Right after being elected president of the EADV, he initiated a project with Porsche Consulting to completely reorganize the association. As he explains: “The EADV had been constantly expanding but otherwise hardly changing. An organization whose purpose is to serve its members has to scrutinize itself, increase its efficiency, and continually adjust its goals. Where do we want to go? What do our members want? How can we expand outside Europe as well? In short, what do we need to be both successful and innovative in the future? This is a matter of vision, mission, and strategy. Those elements were lacking.”