Deconstructing the Micromobility Phenomenon
Urban mobility is undergoing drastic changes. Increasing traffic density and environmental pollution represent a serious challenge for cities. Numerous start-ups are tackling the problem with innovative mobility services, focusing on shared, electrified mobility with miniature vehicles such as scooters and bicycles, known as micromobility. Within just two years, these start-ups have grown to become dominant players in the market. This strategy paper shows what determines a successful micromobility service and how it is composed.