Article: Square One

Crisis response sorts companies into two categories: those who struggle to reestablish the pre-crisis past, and those who leverage the crisis as an opportunity to bring the future forward. Porsche has always considered, and proven, itself to be the latter. Porsche Cars North America, in particular, is making the most of the COVID-19 crisis: establishing new ways for its employees to work, increasing an already industry-leading level of customer experience, and revolutionizing its approach to product marketing. Porsche Consulting is supporting the strategy development and implementation planning of these initiatives, ensuring that Porsche Cars North America achieves their crucial goal: exiting the crisis in pole position, better than ever before.