Issue 11 (May 2012)

Editorial

Three Steps to an Effective Strategy

It stands to reason that every company needs a strategy. But what makes a strategy effective?

Strategy Tuning

What companies can learn from pit stops.

Moon Boots from Venice

Winter boots and skiing have a short season. Alberto Zanatta, manager of the Italian skiing company Tecnica, cannot afford to make incorrect forecasts.

Star Trek as Future Model for Aviation

How passenger flow at international hubs could be better managed.

Mr Espresso

White cup, red logo. Andrea Illy is the man who gave his name to a world-renowned coffee.

The Long Trek to Departures

For business travelers, time is money. But has anyone ever tested the efficiency of their journey to the airport? Our consultants now have.

First Aid for Emergency Rooms

A new spatial concept optimizes emergency medical treatment.

Carpenter to Dior

How a small carpenter’s workshop became the select supplier to some of the world’s most exclusive clients.

When Convicts Work at a Convent

How nuns with a head for business were able to save an island convent in Bavaria.

Say -Charge It- for Chewing Gum

Brazilian banks benefit from consumers with buying power and convenient payment systems.