White Paper: Creating Growth in Consumer Goods
The consumer goods industry is undergoing a fundamental transformation. Developed markets are widely saturated. Consumer behavior is changing faster; a result of increasing connectivity, progressive globalization and individualization. The 50 largest fast-moving-consumer goods (FMCG) manufacturers have been facing either constant or declining sales figures in recent years. Traditional growth strategies have lost traction and yet some FMCG champions have manage to increase their profit margins. This white paper shows five key practices that successful FMCG companies employ to generate growth; they help executives design, review and revise their operations strategy.