Barilla wants to align its twenty-eight production sites worldwide to Industry 4.0. To this end, Porsche Consulting assisted the long-established company with a pilot project at the world's largest pasta factory: Barilla’s headquarters in the northern Italian city of Parma. Robots, automatic guided vehicles, and real-time data are the cornerstones of pasta production here—but people are the decisive factor. "Porsche Consulting's approach is a perfect fit for us, because it focuses on people," says Antonio Copercini, Chief Group Supply Chain Officer.