Maximum performance under extreme conditions
From snowmobiles to personal watercraft: electrification is also making waves in the world of powersports products. BRP worked with Porsche Consulting to find the perfect battery strategy.
Challenge
Electric energy under extreme conditions
They must be fast and sleek: Recreational vehicles from the Canadian manufacturer BRP and its brands are built to be fun. And as sustainable as possible. The first electric products by BRP brands are available already. Customers have high expectations for the products’ performance. At the same time, they must withstand extreme temperatures and can’t leave riders stranded in the middle of the woods or desert. This calls for high-performance batteries. But the market is competitive, prices volatile and geopolitical conditions uncertain.
issues were clarified: chemistry, format and partnerships
Implementation
Path to technology leadership
With its decision to further electrify the portfolio, BRP has made a clear commitment to sustainability. Together with Porsche Consulting, BRP wants to define the path to technology leadership. Three questions take center stage: What technology meets the high demands in terms of performance, range, cost, and safety? What’s the best battery format for snowmobiles and the like? And which partnerships can ensure success? The experts at Porsche Consulting analyze the global market and bring all the options to the table.
Result
Partners for high-performance
The battery experts from Porsche Consulting identify the cell technology with the highest innovation potential and the best properties for BRP’s purposes. Cylindrical, prismatic or pouch – the best format is found for BRP products as well. To source the batteries at the best conditions, strategic relationships with partners such as cell manufacturers are essential. BRP now has a clear strategy to do just that – so it won’t be left out in the cold.