From AI Potential to Business Impact

Porsche Consulting collaborates with Amazon Web Services to help companies turn AI concepts into outcomes

Partnership aws and porsche consulting
23.03.2026 | Article

In real-world business practice, a significant gap remains between what AI is capable of delivering and what is actually realized across many industries. Closing this gap requires not only the right technology, but well-defined business cases, redesigned processes, and organizational change.

That is why Porsche Consulting collaborates with Amazon Web Services (AWS) as a launch partner in the Business Consulting and Advisory Partner (BCAP) program. The BCAP program is designed to accelerate the adoption of AI capabilities by combining consulting expertise with specialist technology knowledge. In addition, it aims to lower the financial barriers for AI transformation programs through investments in client relationships by both partners. The focus is on identifying and realizing high-impact AI use cases, helping decision-makers move faster from ideas to measurable results. 

“AI only creates value when it is embedded in the core of the business. Our collaboration with AWS strengthens our position to successfully support clients from strategy to scalable execution,” says Marc Ziegler, Senior Partner and Lead Digital Transformation at Porsche Consulting.

 

Read more about the cooperation with AWS: Expanding the BOX Program to Business Consulting and Advisory Partners

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