How can Germany strengthen its position as a leading automotive nation? This question was at the heart of the “Auto-Deutschland neu denken” event, where The Pioneer and Porsche Consulting brought together decision-makers from industry, politics, academia, and the media in Munich.
The key message: Germany’s automotive industry has a strong industrial base and technological expertise, but past success is no guarantee of future competitiveness. What is needed is greater speed, a consistent focus on customers, openness to new technologies, and strong partnerships. At the same time, it became clear that companies cannot drive the transformation alone. Policymakers must also play their part by creating the conditions for a competitive industrial location through investment, reliable frameworks, and faster reforms. The future of mobility was a particular focus of the discussions: connected vehicles, artificial intelligence, data-driven business models, and new powertrain technologies are fundamentally reshaping the automotive industry. The challenge is not simply to respond to immediate problems, but to develop a clear vision for the industry’s future direction.
Despite all the challenges, optimism prevailed: Germany has the potential to play an active role in shaping the next era of mobility. The key is for business and policymakers to drive the necessary changes forward together.