Snow Sports 2050

Snow sports are a part of Swiss cultural heritage. Rising temperatures, an aging population, and misinformation related to climate change call for forward-thinking solutions. Together with its partners, Swiss-Ski embraces this responsibility. With “Vision 2050,” the federation pursues a clear goal: to keep winter sports accessible, attractive, and future-ready. The strategy combines long-term thinking with concrete actions.

How can snow sports be reinvented in times of change – for children, clubs, athletes, and fans? Swiss-Ski and Porsche Consulting jointly define key focus areas. The strategy centers on ecological, social, and economic dimensions. It is based on workshops with federation officials, interviews with stakeholders, and analysis of trends, data, and existing initiatives. These areas of action are translated into a visual roadmap and actionable steps.

From sustainably produced training gear to optimized travel plans that minimize unnecessary journeys and reduce CO₂ emissions. More than 30 measures have been developed across five key areas. All aim to make snow sports more climate-friendly, accessible, and future-proof. A communications package supports implementation and ensures transparency and trust among all stakeholders.