Future Farming

About the Need for Game Changers in the Agricultural Industry
Dirk Pfitzer | Andreas Baier | Stephan Ulbrich | Christiane Dollinger
Feb 2019 | White Paper | Inglese

Future Farming

About the Need for Game Changers in the Agricultural Industry

Farming provides food for the world’s growing population and is also a pillar of many national economies. Technology and digitalization have been playing an important role in raising yields and productivity on farms for quite a while. Digitalization makes agricultural production more environmentally compatible, which benefits the whole ecosystem. Customers profit by better product quality and greater transparency through traceability. 

This white paper sketches the challenges that agriculture faces, and disruptive solutions including the example of vertical farming which clearly shows that farming in the future could look very different from how it does today.


a total of 9.5 billion people will be around on earth.


of Germans prefer to buy organic fruits and vegetables.


of our drinking water supplies are used in agriculture. 

Management Summary
  • 35 identified use cases provide considerable added value for growth, customer experience, and efficiency in agriculture
  • New business models can be made even more efficient and customer oriented with the help of digitalization and connectivity
  • Digitalization and technology can therefore simultaneously solve multiple challenges agriculture faces: on the one hand, securing food for a growing population with less resource expenditure and lower CO2 emissions, and on the other, offering demand-oriented production of high-quality foods in close proximity to customers

Read the whole white paper now


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