What does quality mean when you promise affordable products for millions of people worldwide? In the latest article in Porsche Consulting Magazine, Claire Blondel, Head of Corporate Quality at Decathlon, shares how the company turns this promise into reality every day without making any compromises on quality. As the leader of a global network of more than 1,000 quality specialists, she explains how Decathlon defines quality as a clear commitment to customers that goes far beyond compliance and regulations.
From thorough lab simulations that replicate real customer use to co-creation with users and the use of digital twins and AI in product design, Claire Blondel outlines how Decathlon ensures that value for money never compromises performance or safety. She also reveals why she is an enthusiastic Decathlon customer herself and which simple product innovation surprised her the most.