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How IT is driving innovation, resilience, and AI at BRP

Interview with BRP’s CIO: Stéphane Bilodeau shares how BRP turns digital capabilities into measurable business impact.

Private Labels Gain Importance in the Consumer Goods Market

How retailers build trust – and how manufacturers must re-prove their brand value

Cold Air – The New Business Model

Cool air and artificial intelligence. What connects the two?

“In my heart, I’m an engineer”

Interview with Porsche Consulting Magazine: How BRP’s Chief Technology Officer Thomas Uhr is shaping the future of powersports through te...

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