Tattoo-Transformation

Family-run company Edding branches out.

Per Ledermann CEO and Chairman of Edding AG with partners
02.09.2022 | 保时捷管理咨询-杂志

Everyone knows Edding’s traditional product: the permanent markers. Originally, they were used as a working tool in warehouses, logistics and shipping firms. And for decades, they were indispensable at lectures, seminars and workshops. But here too, as almost everywhere, the future is digital.

Per Ledermann, CEO of Edding AG, has also recognized this and reacted. Edding has been active in new, innovative business fields for some time now. The company even opened its first own tattoo studio in 2020. In addition to pure cosmetics like tattoo inks and nail polishes, digital applications complement Edding’s new portfolio. The "Edding Code", a technology that uses conductive digital ink, is one more product innovation. It can be used to detect forgeries of documents such as driver’s licenses and to electronically verify brand-name products. But the product range also includes interactive touchscreens and innovative concepts relating to New Work. For such innovations, the company uses its close cooperation with start-ups.

Find out more in the latest article in

洞察

趋势和解决方案

Thomas Schmall: “Success Factor Raw Materials”

Interview with the Group Board of Management member responsible for Technology

Rail Passengers on the Right Track

Digital rail services: a key step in passenger transportation

New Culture in the Bus Business

How the MAN bus plant in Ankara is generating a greater understanding of quality and costs

筛选

行业

实践