The current motto of dealmaking seems to be “Quality over Quantity”, reflecting a strategic choice to focus on assets perceived to have higher potential, lower risk, or a more direct impact on filling revenue gaps in the short run. The disproportionate increase in value implies that companies are willing to pay a premium for the right assets – in line with strategic priorities like competing in high-potential therapies or securing future growth and offsetting patent cliffs. Acquiring more mature assets is also an indicator that companies are trying to reduce uncertainty and risks while accelerating time-to-market.
Strategically shaping portfolios for tomorrow
Effective investment strategies today are shaped by imperatives to manage revenue exposure, accelerate growth, embrace scientific advancements, and maintain a competitive edge in an increasingly globalized innovation race. This drives a reorientation toward diversified, forward-looking portfolios taking into account a multitude of elements and novel operational paradigms.
But what assets are being targeted across all types of deals? An increasing transaction volume for early-stage assets, growing from 47 percent in 2021 to 55.9 percent in 2024, underscores a persistent appetite for foundational innovation.2 The strategic pursuit of breakthroughs in the longer-term is concurrently balanced by a recent re-emergence of demand for late-stage assets. This is not contradictory, as it shows the urgent need for products that can quickly address impending revenue gaps and deliver near-term market gains. Between these are assets at Phase II of their clinical development path, which reflect a healthy balance of de-risking, market readiness, and revenue potential. As a result, Phase II assets are at the sweet spot of deal value, consistently commanding over 20 percent of the annual total.2 In terms of modality, biologics have significantly outpaced small molecules in investment, with a nearly five times differential in upfront cash. Antibody-Drug Conjugates (ADCs) and bispecific antibody therapies are particularly popular. On the other hand, cell and gene therapies have witnessed a pullback, as investors and partners shift towards more standard modalities, reflecting a cautious approach to these lower maturity, higher risk modalities.
To counter the impending revenue gaps from patent expiries mentioned in the introduction, pharmaceutical companies are intensifying efforts in high-growth therapeutic areas with high unmet need – like immunology and inflammation, cardiometabolic, oncology, and neuroscience, reinforcing existing strengths.2 However, a therapeutic focus alone is no longer sufficient. Companies are increasingly pursuing novel platforms, which offer scientific novelty while also enabling multiple pipeline opportunities from a single foundational approach. This is innately true in many next-generation therapies, such as antibody-based therapies, monoclonal antibodies (mAbs), or antibody drug conjugates (ADCs), cellular therapies, such as chimeric-antigen receptor T-cell therapy (CAR-T), and nucleic acid-based therapies, like messenger RNA (mRNA). Platforms often integrate key technologies for applications like gene editing, such as CRISPR-Cas9 or TALENs, and drug delivery, such as lipid or polymeric nanoparticles. Further trends are relevant across the discovery and development path, including Artificial Intelligence, in-vivo predictive models, like organs-on-a-chip, and diagnostics, like next-generation sequencing. These technologies all help de-risk assets earlier, allowing companies to invest more confidently earlier in a therapeutic’s development journey.
Companies are also looking toward new innovation hubs like China, which has undergone a profound and rapid transformation.7 Global large-cap pharma’s share of deals and upfront payments to China-domiciled biopharma companies has sharply increased.8 Further, out-licensing has overtaken in-licensing deals in both number and volume.9 Overall, the focus in terms of therapeutic area, platform technology, modality, and geography has increased immensely, increasing the associated operational complexities in parallel.
The overlooked risk: too much innovation
Innovation frequently originates within specialized biotech firms. Major pharmaceutical companies, possessing extensive development and commercialization capabilities, partner with these agile biotechs through licensing deals to develop groundbreaking assets. For example, Bristol-Myers Squibb, Novartis, and Gilead Sciences lead in CAR-T cell therapy, while Pfizer, Roche, and AstraZeneca are at the forefront of ADCs, continually expanding pipelines via strategic partnerships and acquisitions.
Ultimately, small-cap biotechs are critical engines of innovation, pioneering breakthroughs often acquired or licensed by larger corporations. Their inherent agility and willingness to embrace novel areas and take calculated risks are vital for pushing the boundaries of scientific discovery. However, an inherent, often overlooked, risk in innovation-driven investment strategies is the potential disconnect between cutting-edge R&D and the practical realities of manufacturing and delivering accessible therapies. While companies excel at bringing pipeline assets to regulatory approval, many struggle with efficient production and launch. This is particularly true for many innovative modalities, which are often low-volume, high-value therapies requiring specialized manufacturing capabilities. A failure to bridge this gap can necessitate massive, unplanned investments into manufacturing infrastructure or complex outsourcing arrangements, ultimately hindering patient access and commercial success.