Well-being and Healthcare

A Converging Ecosystem on the Rise
Dr. Roman Hipp | Stephan Baral | Marc Ziegler | Michael Tribus
Apr 2021 | White Paper | English

Well-being and Healthcare

A Converging Ecosystem on the Rise

From physical to virtual to experience—the trend is here to stay in healthcare & well-being. The pandemic has proven the huge potential for patients and customers and also for HCPs that can be tapped by using digital solutions and platforms. Which services and business models in healthcare and well-being will provide the highest value for patients and customers in the future?

This point of view paper by Porsche Consulting and Porsche Digital answers the key questions, believing that it is key to deliberately utilize both physical and virtual elements to craft better overall customer experiences. 

01

Hybrid customer journeys consisting of physical as well as virtual elements will be the major factor of differentiation to create a lasting competitive advantage.

02

A major shift from an output-based care model to more solution-focused business models can be expected.

03

One of the most impactful methodologies for improving customer-centricity in complex industries is service design.

Management Summary
  • A new ecosystem combining well-being and healthcare is on the rise
  • The pandemic has shown the huge potential for direct virtual access to end customers especially in the healthcare sector
  • The underlying business model is shifting from an output-based care model to more solution-focused business models
  • Customer-centricity is key to design a holistic experience of services and systems

Read the whole white paper now

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Dr. Roman Hipp
Industry Lead Life Sciences

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