Smart Building as a Business
A guide for hardware companies on how to develop their smartification strategy
Dirk Pfitzer | Marc Ziegler | Dr. Manuel Schönwitz | Daniel Stitz | Oliver Kienzler
Sep 2019
| White Paper
| Englisch
Smart Building as a Business
A guide for hardware companies on how to develop their smartification strategy
Buildings are becoming smart buildings. This trend can already be seen and is gaining momentum due to the Internet of Things. From a user’s point of view this promises possibilities that were never previously available in terms of usage quality and efficiency. From the point of view of the providers of building technology it means completely new business opportunities. For this, the conventional product business must be expanded in the direction of value-added services in order to secure a place in the highly competitive smart building ecosystem. The White Paper from Porsche Consulting describes five steps with which building technology providers can define and implement their strategic position in the changing market circumstances. The findings are also interesting for other parties involved in the field of building technology solutions and they can also be applied to all important hardware markets.
Management Summary
- For the future increasing convergence of various “smart x” is expected. The fundamental principle that unites all smart-x segments is their use of connectivity and data to create insights across domain silos. Based on these shared characteristics, enormous potential lies in stronger integration and smartification of professional, private, and public sectors
- Smart building is certainly not the final evolutionary step, but rather a significant element in a larger smart-city ecosystem. Imagine a world where buildings (autonomously) communicate and exchange data with traffic systems, power grids, and waste disposal infrastructure, to name only a few examples
- In this “system of systems,” value creation will significantly shift from individual, self-optimized hardware solutions to integrated digital services based on smart platform solutions. This forces hardware manufacturers to explore new ways of tackling increasing commoditization of their core business. If not, they risk missing out on tremendous revenue and profit potential in a rapidly evolving building value chain
- The five-step approach outlined in this paper offers guidance in the transition to smartification
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