Innovation Lab

Our Innovation Lab delivers measurable results that would have taken weeks or months in the past in just days. It’s that simple. We bring your innovative ideas to fruition faster.

Innovation Lab

Our Approach

Fast Measurable Results

At the Porsche Consulting Innovation Lab, we combine consulting experience with our expertise in design, technology and execution to assist our clients with four critical factors in the digital transformation:

• Strategy: Which innovation topics should be the focus?
• Design: How can products & services be radically reimagined?
• Implementation: How can we validate and commercialize new business concepts on the market?
• Management: How can innovation success of the entire organization be enhanced? 

Our Solutions

High-Impact Formats


Accelerated Strategy Development

Using high-impact formats, we scrutinize existing business models and accelerate strategy development. In comprehensive transformation projects, the Innovation Lab offers:

• “kill-your-company” workshops
• simulation of different competitiveness strategies 
• development and assessment of different platform strategies
• assistance with corporate “hackathons”


Sprints for Radical Product & Service Development

As a component of our digital product and service design offering, sprints are a proven method of developing radical new products & services. The focus is on:

• quantifying unsatisfied customer requirements
• identifying drivers of willingness to pay throughout the entire customer experience
• co-creation sessions with “thought-leaders” to identify new products
• state-of-the-art methods of market analysis 


Validating New Business Ideas with the Speedboat Technique

Together with our clients, we translate concepts into tangible prototypes for systematic testing on the market. This includes: 

• validation boot camp with real customers
• design of “minimum viable products”
• planning of the necessary IT architecture
• ensuring “day-1 readiness”
• business case scenarios
• assisting go/no-go decision by top management   


Innovation Management Best Practices

To achieve sustained innovation success, we apply the experience from building our own Innovation Lab, countless other projects and an extensive range of benchmarks to develop durable innovation systems. Our services include:

• developing an innovation strategy in line with the corporate strategy
• introducing state-of-the-art innovation processes and control systems
• building innovation units 

"With Porsche Consulting, we’ve discovered a completely new form of collaboration. All in all, we were twice as productive in half the time compared to normal. "
Dr. Matthias Schubert
Executive Vice President Mobility
TÜV Rheinland
"With extended reality, we can significantly shorten development times for product and manufacture while at the same time raising product quality and lowering error costs. "
Mikael Hedberg
Founder and Chairman at ADMARES Group
"Together with Porsche Consulting, we have translated an innovative business idea into a digital service and brought it to the market. "
Dr. Lars Heidenreich
Head of Smart Mobility
Volkswagen AG
"The Porsche Consulting Innovation Lab helped us to accelerate our co-innovation journey – exploring untapped potential at the intersection of motorsport and watchmaking. "
Dominique Heintz
Chief Strategy Officer
Audemars Piguet
What Makes us Special
Innovation Services?
For us, Standard.

With our “digital stages”, services can be offered in a purely digital form.

The excellent camera systems in the Innovation Lab enable smooth collaboration with everyone on-site and those tuned-in digitally.

A dedicated “mobile lab" enables the use of the latest technology at the customer’s location.


Innovation Lab Berlin

Our Innovation Lab is located at the Mediaspree in the heart of Berlin – the hotbed of creativity and pioneering spirit. Here, we’ve created spaces in which “thinking outside the box” becomes a reality. And where solutions for the future are made. See for yourself.

Stralauer Allee 12
10245 Berlin



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Consulting that works

Interested in contacting our experts at the Innovation Lab? Then send us a message.

Marc Ziegler
Lead Innovation Lab