The German business newspaper Handelsblatt reports on a recent analysis by Porsche Consulting that points to a clear shift in the competitive landscape. Chinese suppliers are combining rising performance levels with significant cost advantages and are bringing products to market faster. Between 2020 and 2024, Chinese machinery exports to Europe increased by 87 percent.
This dynamic is fundamentally reshaping market mechanics: development cycles are getting shorter, trade flows are shifting, and competitive pressure is already having a noticeable impact on capacity utilization and employment. At the same time, many companies are responding by strengthening their local presence in China to be closer to the market – an approach that also creates new dependencies and risks.
Read the full article in Handelsblatt (paywall, German only).