The complexity of the envisaged transformation is already apparent in how individual travelers get to the airport. One might arrive by taxi, another by train, yet another by plane, and someone else in their own car. All want the right kind of reception coupled with guidance to their destination—as simply and smoothly as possible. Improving Frankfurt’s mobility hub means further developing its business operations, infrastructure, intermodality, sustainability, and customer experience. As Schusdziara explains, “Everything we do revolves around the customer.”

Improving the processes and product offerings throughout all stages of the passenger journey will also boost the competitiveness of the site. An early successful example of the joint venture’s activities is the Lufthansa smartphone app, which informs users in real time of waiting periods at security checkpoints. Another example is the precision analysis and optimization of passenger flows, which will shorten connecting times for around a million travelers a year by eliminating duplicate security checks. Connecting passengers, who often have little time to spare, make up 60 to 70 percent of travelers at the Frankfurt hub.

The improved services at Terminal 1, which is used exclusively by Lufthansa and its partner airlines in the Star Alliance, are expected to be fully operable by late 2023. In addition, FraAlliance’s medium-term goal is to turn this major airport with its approximately 1,100 daily takeoffs and landings, 500 bus departures, 150 train departures, and a good 140,000 passengers into a “small town” with an array of attractive offerings including shopping, leisure activities, and conference facilities. That will also enable Frankfurt Airport to strengthen its profile. “We want to become even better hosts,” promises Schusdziara. There is no shortage of ideas. Why not have concerts at the airport? Theater performances? Parties? “Every passenger and non-passenger should feel welcome and at ease with us,” says Schusdziara. “Visiting the airport should be an enjoyable experience. And not just once.” Frankfurt Airport is more than an international hub with long-distance rail and municipal public transportation connections. “For many people from around the world, it is their gateway to Germany.”

As with many transformation projects, data landscapes lay the foundations for the work by FraAlliance too. Fraport and Lufthansa have therefore combined and analyzed selected data sets from their respective companies. Sharing knowledge about passenger flows is a crucial part of the alliance. It is the only way to provide customers with individualized services. Around 450 businesses are located at the airport, and the IT landscape integrates these service companies and system partners in order to enhance multi-dimensional solutions too—such as “door-to-door journeys from a single source.”

For Jörg Harnisch, these are examples of the new ways of thinking and acting at Frankfurt Airport. The founding of FraAlliance was a turning point, he says. “We’re no longer playing on our own but instead are members of a team.” That’s clear during a short break when the partners play table soccer at the airport office of Porsche Consulting. The end of the game presents a good opportunity to ask about the management consultancy’s role in this strategic transformation. “For us,” replies Harnisch, “Porsche Consulting is all about understanding our customers, and about a self-motivated drive to constantly keep trying to improve.”