Networking Is Becoming Important for Career Starters

Why the right connections are crucial

Woman and Man in front of laptop working together
23.04.2026 | Article

Starting a career is becoming increasingly challenging for many graduates, while traditional junior positions are becoming less common. In an interview with Business Insider, Stefan Stock, Head of Human Resources at Porsche Consulting, explains why building professional connections in a targeted way has become a key success factor today. “Networking is not about collecting contacts, but about building relationships,” says Stock. What matters less is how many people you know, and more who knows you and for what.

Using four practical tips, the article shows how career starters can systematically build professional networks – from selectively attending career fairs and creating a professional LinkedIn profile to following up after conversations.

Read the full article on Business Insider (paywall, German only).

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