Product Cost-Out in Industrial Manufacturing

From margin squeeze to market leadership

Industrial Goods production line
07.10.2025 | Article

The manufacturing of industrial goods – spanning machinery, electronics, energy equipment, and specialty vehicles – represents a massive economic footprint. In the EU alone, the sector employs around 30 million people, generates €9.8 trillion in turnover, and accounts for almost one quarter of total value added to the economy. Yet margins are increasingly under strain from volatile energy markets, rising labor expenses, and the growing cost of compliance with sustainability and digitalization requirements. Global competition, technological shifts, and customer demands for shorter lead times and customized solutions are forcing manufacturers to deliver more value at lower cost. Every percentage point of cost efficiency now directly impacts competitiveness and market share. A major source of this pressure comes from Asian competitors that can bring cheaper, and in many cases technically equivalent, products to the market. Leveraging lower labor costs, large-scale production capacity, and increasingly sophisticated engineering capabilities, these manufacturers are eroding traditional price advantages in Europe and North America. This market environment has forced many top executives in this sector to re-examine their cost structure, predominantly determined by material costs. As they typically account for 40-50 percent of total manufacturing expenditure and are driven by complex global supply chains, they harbor significant potential for operational and strategic optimization.

Material costs are the main cost driver across many manufacturing industry sectors.

Material costs are the main cost driver across many manufacturing industry sectors.

Material costs are the main cost driver across many manufacturing industry sectors.
Material costs are the main cost driver across many manufacturing industry sectors.

Why cost-out programs often fail

However, many industrial manufacturers struggle to fully implement cost-out programs. The main obstacles are organizational rather than methodological. Engineering, procurement, and production frequently operate in silos, pursuing different objectives. Reliable cost data is not centrally transparent, which makes fact-based decision-making difficult. Moreover, cost awareness is often predominantly driven by procurement, leaving product development and engineering without clear incentives to optimize costs early in the design process. These barriers mean that even well-intentioned initiatives can fail to deliver meaningful results, highlighting the need for a structured, integrated approach that coordinates initiatives across four levers – process, design, contract, and strategy. In combination, they yield both short-term efficiencies and long-term structural improvements. When executed methodically, such programs can deliver product-level savings of up to 20 percent, while embedding cost management into the organization’s daily operations.

 

  1. Process changes (0-2 years, 2-5 percent cost reduction potential)

Process changes offer a fast and effective way to reduce product costs without requiring redesigns or significant capital investment. These changes focus on optimizing how products are made, targeting inefficiencies in production, assembly, logistics, and quality control. Lean production principles, for example, help eliminate non-value-adding activities and redundant processes, while manufacturing simplification – such as replacing bent parts with pressed components or reducing machining steps – streamlines operations. Assembly optimization also plays a key role by redesigning components for self-alignment, minimizing joint elements, or using clips instead of screws to speed up production. Furthermore, logistics efficiency can be achieved by reducing packaging efforts, cutting out intermediate suppliers, and improving internal material flows. Quality enhancement measures, such as shifting from 100 percent inspections to sampling, adjusting test rates, and implementing Poka-Yoke systems, then further reduce rework and improve throughput. Together, these process changes deliver measurable savings in a short timeframe.

 

  1. Design Changes (1-5 years, 5-20 percent cost reduction potential)

Design changes are among the most powerful levers for long-term cost reduction, as they directly influence the structure and composition of the product. These changes require extensive cross-functional collaboration across engineering, procurement, and manufacturing, but the payoff is substantial. By applying variant management strategies – such as standardizing parts, reducing unnecessary variants, and increasing reuse of carry-over components – companies can simplify their product portfolios. Redesigning parts to integrate multiple functions, simplify geometries, or reduce material complexity further enhances cost efficiency. On top of that, Design-for-X principles ensure that products are optimized for sourcing, manufacturing, assembly, and service. Additionally, aligning functional features with actual customer requirements helps avoid over-specification and ensures that design choices reflect real-world usage patterns. These design-driven improvements not only cut costs but may also enhance product performance and customer satisfaction.

 

  1. Contract Changes (1-3 years, 2-15 percent cost reduction potential)

Contract changes focus on the commercial aspects of procurement and supplier management, offering a flexible path to cost reduction when technical modifications are constrained. These changes rely on strong procurement capabilities and transparent cost data. Fact-based renegotiation, supported by tools like should-cost models, bottom-up price calculations, and index-based clauses, enables companies to realign supplier pricing with actual cost structures. Competitive pressure can be introduced through structured tendering processes, auctions, or reverse auctions, driving down prices. Volume bundling that aggregates orders within or across business units unlocks scale advantages and reduces per-unit overhead. Expanding the supply base to include global or low-cost regions through best-cost sourcing can further reduce costs, provided that associated risks are effectively managed. These contract levers complement technical strategies and deliver quick wins in supplier negotiations.

 

  1. Strategy Changes (3-5 years, 15-20 percent cost reduction potential)

Strategic changes redefine the company’s approach to its value chain, offering the highest potential for long-term cost reduction. These initiatives are complex and require sustained effort but yield transformative results. For instance, make-or-buy decisions help companies focus on core competencies by outsourcing non-differentiating functions based on cost, availability, and proprietary know-how. Additionally, supplier integration may move beyond transactional relationships, fostering collaboration through joint development, profit sharing, and frame contracts. On that note, supplier development initiatives support critical partners in improving performance, reducing costs, and enhancing quality over time. To manage material cost volatility, especially for commodities, commercial hedging strategies such as financial instruments or physical stockpiling can be employed. These strategic levers not only drive cost efficiency but also strengthen the company’s resilience, scalability, and innovation capabilities.

The four key levers for cost reduction: contract, strategy, process, and design.

The four key levers for cost reduction: contract, strategy, process, and design.

The four key levers for cost reduction: contract, strategy, process, and design.
The four key levers for cost reduction: contract, strategy, process, and design.

The greatest value comes from combining these individual levers into a cohesive, phased cost-out program, requiring structured governance, clear accountability, and cross-functional collaboration across design, engineering, procurement, and operations. In a first step organizations should create a pipeline of cost-out ideas, prioritize them based on impact and feasibility, and move them systematically toward execution. Transparent data and benchmarking tools provide the foundation for evidence-based decisions, while digital simulations support rapid evaluation of potential improvements. Pilot projects allow companies to generate quick wins, which can then be scaled across additional product lines, regions, or supplier groups. 

 

Cost-out as a strategic imperative to secure long-term value and agility

Rising input costs and margin pressure make it essential to treat cost-out not as a one-time initiative but as an embedded operational discipline, as a strategic capability rather than a temporary project. By embedding cost-out into product development cycles, sourcing strategies, and performance management systems, companies can establish a repeatable and sustainable process for cost management and convert operational efficiency into a sustainable competitive advantage. The four-lever model – structured around process, design, contract, and strategy – provides the blueprint for navigating both short-term pressures and long-term transformation. Integrated sequencing of levers across time horizons and functions helps organizations maintain flexibility, enhance resilience, and respond effectively to future cost shocks, regulatory changes, and evolving customer expectations. In that sense, product cost-out represents a viable opportunity to leapfrog competitors and to emerge from current hardships in a market leader position.

 

Key Takeaways

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Direct material costs represent up to 50 percent of spend – making product cost-out a strategic priority.
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A structured approach using four core levers can yield up to 20 percent savings, tailored across time horizons.
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Process and contract levers enable short-term cost reductions – design and strategy levers shape long-term competitiveness.

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Dirk Pfitzer, Senior Partner Construction, Energy, Industrial Goods
Dirk Pfitzer
 Industry Lead Industrial Goods

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